簡介與目錄：《跨境電商英語教程》Language Building Additional Reading本教材的編寫思路是以實際工作任務為導向、以工作流程作為主線，將內(nèi)容分為賬戶注冊、產(chǎn)品.上傳、公共信息操作、產(chǎn)品文案撰寫、售前客服、發(fā)貨操作、售后客服、客戶營銷八大情境在編寫過程中,始終貫穿以英語實踐技能為主體的結(jié)構(gòu)，設(shè)計了以學生為中心的活動，推出了以任務為引領(lǐng)的教學模式每章包括學習目標介紹、情境引入、任務示例、知識鏈接、實戰(zhàn)訓練、語言訓練、拓展閱讀和中英文對照術(shù)語八大塊Chapter 1 Accounts Opening 賬號注冊Learning Aims Leading-in SituationTask One: Opening an account on AmazonTask Two: Understanding Seller’s central on Amazon Filed TrainingLanguage Building Additional Reading Text AText B Text C VocabularyChapter 2 Products Uploading 產(chǎn)品上傳Learning Aims Leading-in SituationTask One: Getting the Right Features Task Two: Making a TitleTask Three: Uploading Your Product via Website Task Four: Uploading Your Product via Template Task Five: Reading the Products Uploading Rules Filed TrainingText A Text B Text C VocabularyChapter 3 Copy Writing 文案撰寫Learning Aims Leading-in situationTask One: Writing Bullet Points on AmazonTask Two: Writing Product Description on Amazon Task Three: Writing selling Points on aliExpress Filed TrainingLanguage Building Additional Reading Text AText B Text C VocabularyChapter 4 Commonplace Service 公共信息Learning Aims Leading-in SituationTask One: Revising Service Terms Task Two: Writing a Company Profile Task Three: Writing a Brand story Filed TrainingLanguage Building Additional ReadingText A Text B Text C VocabularyChapter 5 Pre-sale Service 售前客服Learning Aims Leading-in SituationTask One: Reply to Enquiry for Product SizeTask Two: Reply to Enquiry for Unspecified ProductsTask Three: Reply to Counter Offer (insisting on the original price)Task Four: Reply to Counter Offer (making a concession) Task Five: Urging The Placement of An OrderTask Six: Urging PaymentTask Seven: Short Supply of Goods Task Eight: Confirmation of OrderTask Nine: Enquiry for Product Information via SkypeTask Ten: Conversation on Short Supply of Goods via Skype Filed TrainingPart I Written Communication Part II Oral Communication Language Building Additional ReadingEmail A Email B Email C Email D Email EEmail FEmail G Email H Email I VocabularyUseful sentencesChapter 6 Delivery Service 發(fā)貨客服Learning Aims Leading-in SituationTask One: Off-line ShippingTask Two: Adding Tracking Details OnlineTask Thee: Writing A Shipping Notification（出貨通知單）Task Four: Tracking Logistics Information OnlineTask Five: Writing A Notification about Arrival of The GoodsFiled Training Language Building Additional Reading Text AText B Text C VocabularyChapter 7 After-sale Service 售后客服Learning Aims Leading-in SituationTask One: Reading DSR（Daily Service Report 每日業(yè)務報告）on AmazonTask Two: Handling Customer Complains about Non-arrivalTask Three: Handling Customer Complains about Poor QualityTask Four: Writing Emails on Inviting Positive Feedback Task Five: Handling Positive FeedbackTask Six: Writing Emails on Explaining Delayed Shipment Filed TrainingPart I Written Communication Part II Oral Communication Language Building Additional ReadingEmail A Email B Email C Email D Email E Email F VocabularyUseful Sentences.Chapter 8 Customer Marketing 客戸菅銷Learning Aims Leading-in SituationTask One: Writing Emails on Holiday PromotionTask Two: Writing Emails on New Products Promotion Task Three: Writing Emails on Customers’ Rewarding Task Four: Making Advertisements on SNSFiled Training Language Building Additional ReadingText AText B Text C Vocabulary“”“”At the end, Xiao Bian gives you a passage. Minand once said, "people who learn to learn are very happy people.". In every wonderful life, learning is an eternal theme. As a professional clerical and teaching position, I understand the importance of continuous learning, "life is diligent, nothing can be gained", only continuous learning can achieve better self. Only by constantly learning and mastering the latest relevant knowledge, can employees from all walks of life keep up with the pace of enterprise development and innovate to meet the needs of the market. This document is also edited by my studio professionals, there may be errors in the document, if there are errors, please correct, thank you!。